Black Friday is the day when the holiday shopping frenzy reaches its peak, bringing excitement to consumers and chaos for retailers and manufacturing. While consumers can revel in deep discounts and doorbuster deals, U.S. manufacturers are left with a flurry of benefits and pitfalls. For many, it’s an opportunity to ramp up production and capitalize on the endless desires of US consumers. But for others, it becomes a struggle to meet demand. Here are two of the biggest benefits and struggles for American manufacturers that come from this day of massive demand.
Benefit: Increased Demand and Production Opportunities
Black Friday creates a massive surge in consumer demand, and that directly translates to increases in orders for U.S. manufacturing. Industries producing consumer goods, electronics, apparel, among others tend to be in high demand during holiday shopping.
This spike in demand is important because it allows manufacturers to scale production, increase revenue, and hire temporary workers to meet the demand. These benefits can carry over into the new year to create a great start to the year.
Benefit: Marketing and Visibility Boost for American-Made Goods
In the year 2024, consumers are much more sensitive to where their products are made than ever before. Black Friday serves as an excellent exhibit of quality and value of American-made products amidst discounts. Increased demand for made in the USA is never a bad thing for American makers.
Struggle: Supply Chain Strains and Logistical Challenges
Increased demand in terms of Black Friday can be a double-edged sword. While an increase in business is quite beneficial, it only benefits those suited to meeting the challenge. Those who cannot find themselves in a situation where the rush to fulfill orders creates quality control issues, bottlenecks, and logistical nightmares. In many cases, this leads to delays, back orders, or inflated prices due to manufacturing struggles.
Struggle: Pressure to Compete with Overseas Manufacturers
The pressure to minimize what you spend on products for Black Friday may force some US manufacturers to rely on materials and components from overseas. The overall price of these materials is much cheaper due to lower labor and production costs for these foreign manufacturers. The rapid increase in demand from Black Friday sales can lead to a reliance on such imports to complete orders on time. However, these cheap prices typically mean sacrifices when it comes to product quality.
Need help keeping up with your own customer demand? Reach out to learn how we can help boost production for your manufacturing business. Want to learn more about how online shopping affects manufacturing? Check out our blog about how Prime Day affects supply chains. And remember when you’re doing your own shopping this holiday season, if the deal seems too good to be true check into reviews regarding quality and delivery times before you buy!
