Andy Wadman, Author at FlexTrades

In an era where corporate social responsibility is gaining prominence, US manufacturing companies are stepping up to the plate, actively engaging in various charitable events and initiatives. These endeavors not only contribute to the betterment of society but also showcase the compassionate side of the manufacturing industry. Let’s explore some examples of American manufacturers making a positive impact beyond their production lines.

STEM Education Initiatives

Most manufacturing companies understand the importance of investing in the future workforce. To support education in science, technology, engineering and mathematics (STEM), these companies participate in charitable events such as sponsoring robotics competitions, offering scholarships, or hosting educational workshops. By doing so, they not only contribute to the development of skilled professionals but also promote innovation within their industry.

Boeing is actively involved in promoting STEM education and workforce development. The company supports initiatives such as the Boeing Learning Together program, which focuses on providing resources and opportunities for students and educators in STEM fields. In 2021, Boeing made a record gift of $50M to Virginia Tech Innovation Campus which included funding programs for underserved K-12 students seeking to pursue STEM degrees and technology-related careers.

Disaster Relief Efforts

Manufacturing companies play a crucial role in disaster relief efforts. Whether it’s hurricanes, wildfires or other natural disasters, these companies often contribute by providing essential supplies, financial aid, and even temporary employment opportunities for affected communities. This rapid response showcases the industry’s commitment to supporting those in need during challenging times.

Coca-Cola has a history of contributing to disaster relief efforts globally. The company often provides financial assistance, donates beverages and collaborates with relief organizations to address the immediate needs of affected communities. In the wake of devastating wildfires in Maui earlier this year, Coca-Cola provided bottled water and $500,000 to the relief efforts.

Environmental Conservation Projects

Recognizing their impact on the environment, many manufacturing companies participate in charitable events focused on environmental conservation. This may involve tree-planting initiatives, beach cleanups or partnerships with organizations dedicated to sustainable practices. By taking proactive steps to mitigate their ecological footprint, these companies demonstrate a commitment to corporate sustainability and responsibility.

Johnson & Johnson, is dedicated to environmental conservation through its Healthy Future 2030 goals. The company aims to reduce carbon emissions, improve recycling efforts, and promote sustainable product design.

Employee-Driven Philanthropy

Many manufacturing companies encourage their employees to get involved in philanthropy. This can take the form of charity runs, fundraising events or volunteer opportunities organized by the company or initiated by passionate employees. By supporting and amplifying these efforts, manufacturing companies not only contribute to various causes but also foster a positive workplace culture centered around shared values and giving back.

At FlexTrades, one of our core values is to Give Back. Annual Polar Plunge events have been a FlexTrades employee mainstay for years, take a look at our recap of our 5^th plunge in 2022. This year, we formally rolled out our Give Back Committee to support and magnify charitable efforts that individual employees are passionate about.

Veteran Support Programs

Some US manufacturing companies are actively involved in supporting veterans through charitable initiatives. This may include hiring veterans, providing job training programs, or partnering with organizations dedicated to improving the lives of those who have served in the military. These initiatives highlight the industry’s commitment to honoring and supporting the men and women who have sacrificed for our country.

Raytheon Technologies is actively involved in supporting veterans through its partnership with veteran-focused organizations. They work hard to help veterans with food security, access to education, career opportunities and more.

Community Outreach Programs

Many US manufacturing companies organize community outreach programs aimed at supporting local residents. This may involve partnerships with local charities, food banks, or shelters. Companies often donate both funds and employee volunteer hours to help address community needs. These initiatives strengthen the bond between manufacturers and their local neighborhoods, fostering a sense of unity and shared responsibility.

Earlier this year, Toyota North America was recognized in The Civic 50 as a top community-minded company in the US for its commitment to social responsibility. The company has community engagement programs that focus on education, environmental sustainability and supporting local communities where they operate.

Conclusion

US manufacturing companies are proving that success in business can go hand in hand with a commitment to social responsibility. Through their participation in charitable events, these companies are making a meaningful impact on their communities, contributing to education, disaster relief, environmental conservation and more. As consumers increasingly value socially responsible businesses, these charitable endeavors not only benefit the recipients but also enhance the reputation and influence of the manufacturing sector as a whole.

Whether we like it or not, Artificial Intelligence is starting to change the landscape of modern life. If you’ve read a few emails or blogs from your favorite companies, there’s a good chance some of that content was written using AI. In fact, in a recent survey, 57% of enterprise marketers reported using AI in email campaigns. A whopping 99% of those respondents reported that the results were either extremely or somewhat positive.

Why are you seeing this from a manufacturing services provider? Because every company out there needs to communicate with their target audience. Whether you’re a manufacturer who’s bidding to build components for a commercial airline, or a dog groomer looking for furry clients, you should always be looking for new ways to communicate.

There are AI tools for creating video and images, too, but this blog is intended to be a basic guide on how to get started and use ChatGPT for written communication.

Limitations With AI

Before you get started, it’s important to understand that there are limitations to these tools.

For instance, in ChatGPT, the data and knowledge are only as current as 2021. Any output should be thoroughly reviewed for technical accuracy before being used.

You will still need to create a prompt and tell the AI what type of content you are looking for. This part of human creativity may never be replaced.

Advantages to Using AI

AI can help you refresh or transform old content. For example, you could prompt AI to update your summer themed email campaign to instead have a winter or holiday theme.

If you need to target multiple audiences, AI can quickly help you rewrite content that is more appropriate and appealing to each audience.

If you experience “writer’s block,” ChatGPT could be used to generate new ideas or help write a tricky part of your content.

Getting Started

All you need to do is create a username and password on the ChatGPT website: chat.openai.com

The Prompt

This is the fun part! You can enter as much, or as little, information in your prompt as you want. If you add more details, context and specifics, the output will be closer to what you’re looking for. With each AI response, you can enter a new prompt to either continue a conversation or modify what was already generated.

I recommend you experiment with all sorts of prompts to get an idea of what you get out of it.

Ask a question: “How do I write the best email?”
Copy/paste content you already made and ask AI to change it: “Re-write this email with a Christmas theme” – or – “Re-write this blog in the voice of Stephen King.”
Request new content: “Write a safety-first post about pool parties on the 4^th of July.”
Rewrite a prior response: “Rewrite that, but change X to Y and add Z.”

Below is a prompt that I entered in ChatGPT followed by the output that was generated. Before (or after) you read what ChatGPT generated, check out the original Top 7 Travel Essentials blog written without AI. Who did it better?

Example Prompt:

Write a blog about the “Top 7 Travel Essentials” for a FlexTrades technician. There should be a short introduction, a brief explanation of each of the 7 items and a short conclusion. Write in the voice of Eddie Murphy.

Sleep essentials and comfy clothes
Cooking Supplies
Video Games
Entertainment, Streaming, Movies, Music
Laptop or Personal Computer
Tools
Pets

Unedited Output from ChatGPT Based on The Example Prompt

Eddie’s Guide to FlexTrades: The Top 7 Travel Must-Haves, Baby!

Hey, all you FlexTrades road warriors out there! It’s your main man Eddie, and I’m here to drop some knowledge on the essentials you gotta have in your arsenal for a smooth ride. We’re talking about the things that’ll make your travels as fly as a Saturday night in a leather suit. So buckle up, and let’s dive into the top 7 must-haves for every FlexTrades technician!

Sleep Essentials and Comfy Clothes:

First things first – you gotta catch those Zs in style! Get yourself a pillow that’s so plush, it’s like resting your head on clouds. Toss in some cozy blankets and comfy PJs, and you’ll be sleeping like a baby. Remember, a well-rested tech is a top-notch tech!

Cooking Supplies:

Ain’t nothing beats home-cooked goodness, even when you’re on the road. Pack yourself some pots and pans, like you’re the chef in a five-star kitchen. Whip up your own grub, and you’ll be living large while everyone else is stuck with fast food.

Video Games:

When the job’s done, it’s time to unwind, and what better way than with some video game action? Grab a console or load up your laptop with your favorite games. It’s like having your personal arcade wherever you go. Game on, baby!

Entertainment: Streaming, Movies, Music:

Keep the good times rolling with your own entertainment lineup. Subscribe to all the streaming services, stack up your favorite movies, and cue up the tunes that make you groove. Your downtime is your showtime, so make it count!

Laptop or Personal Computer:

In the tech world, your laptop is like your sidekick. Manage your projects, keep in touch with your peeps, and dive into the digital universe whenever you want. It’s your go-to gadget for both work and play – versatility at its finest!

Tools:

Now, we’re talking serious business. Every FlexTrades tech needs their tools. Don’t get caught slippin’ without your basic hand tools and whatever gear you need for the job. It’s your toolkit – the stuff that makes you the hero of the job site.

Pets:

Last but not least, bring in the squad – your furry companions. Pets ain’t just pets; they’re your ride-or-die buddies. Whether it’s a dog, a cat, or even a parrot, having your homie by your side makes every place feel like home sweet home.

Conclusion:

There you have it, FlexTrades family – Eddie’s rundown of the top 7 travel essentials. Load up on these goodies, and you’ll be hitting the road like a rockstar. Life’s an adventure, and with the right gear, you’ll be cruising through it in style. Stay cool, stay fly, and keep on FlexTradin’, my friends!

Traveling, whether for leisure or work, is an integral part of modern life. Most of us are accustomed to the routine of airports, hotels and a daily work schedule. But there’s a glamorous side to travel that few get to experience. Whether you’re a “Swifty,” a Travis Kelce fan or you catch the occasional social media post, most of us are aware of Taylor Swift’s extensive travel.

In this blog, we’ll explore the differences between Taylor Swift’s jet-setting lifestyle and a FlexTrades technician’s work-related travels. FlexTrades’ skilled tradespeople have it as good, or better, than the average business traveler, but no one really compares to the biggest pop star in the world.

Mode of Transportation

Taylor Swift:

The pop sensation is no stranger to private jets and luxury transportation. Her travel style is characterized by comfort, privacy and efficiency. With the means to fly anywhere in the world at a moment’s notice, Swift’s journeys are undoubtedly smoother and more convenient than most. In July 2022, it was reported that all that flying was equal to 1,184 times the average person’s annual emissions!

Average Person:

For a FlexTrades technician, road trips and commercial flights are the norm. In October 2023 alone, our technicians traveled over 100,000 miles. That’s half the distance to the moon! Driving hundreds of miles, or dealing with ever changing airport security rules, is a shared experience that starkly contrasts with the luxury of private jets. At least as an average person, you can stop at the Biggest Ball of Twine or the Cadillac Ranch without being hounded by paparazzi.

Accommodations

Taylor Swift:

Five-star hotels, exclusive resorts and lavish accommodations are the singer’s home away from home. Swift enjoys the finest amenities and personalized services, ensuring her every need is met during her travels.

Average Person:

FlexTrades technicians always have single occupancy lodging and are booked into extended stay suites whenever possible. The extra space is great for relaxing after work, and the full kitchen can save you from ordering in, 0or eating out, every meal. Check out our series of “Lunchbox Hack” blogs for some great ideas on how to use that kitchen for lunch, too.

Travel Itinerary

Taylor Swift:

Swift’s travel itinerary revolves around world tours, glamorous events and high-profile appearances. Her schedule is meticulously planned, allowing for both work and leisure. From performing on grand stages to attending star-studded events, Swift’s travel is as much about the destination as it is about the journey.

Average Person:

Work-related travel for a FlexTrades technician typically involves working a shift, traveling to and from the facility and chatting with your Project Manager or Recruiter. The itinerary is structured around getting work done, but days off can be a mini vacation in a new place, as well. You can always find work/life balance, even on the road.

Packing and Wardrobe

Taylor Swift:

With the assistance of stylists and wardrobe managers, Swift’s travel wardrobe is undoubtedly curated to perfection. Her luggage likely consists of designer outfits, accessories and beauty essentials to ensure she always looks camera-ready.

Average Person:

A FlexTrades technician needs to bring work clothes, job specific PPE and a small handbag of basic hand tools. Anything large or specialty will be provided on site. The first blog of this series identified the top 7 travel essentials our technicians reported bringing. Most of the items on that list help life on the road feel a little more like home.

Conclusion

Despite the differences, most travel shares the common thread of exploration and adaptation to life on the move. Whether it’s a pop star’s glamorous world tours or a technician’s work-related travels, each journey offers its unique blend of challenges and discoveries. In the end, travel remains a dynamic and integral part of the modern experience, weaving stories and memories for those who embark on the journey, be it under the spotlight or in the shadow of an arc flash.

Whenever you travel, whether it’s for a long weekend or an extended three-month job assignment, the question always arises: “What do I bring?” FlexTrades’ technicians, who typically work on projects for three months at a time, have honed the art of packing over the years. To shed light on this, we recently conducted a survey of nearly 300 employees, asking them about their travel essentials.

Here’s a breakdown of the top seven travel essentials that our dedicated tradespeople never leave home without:

Sleep Essentials & Comfy Clothes

A good night’s sleep is the cornerstone of a safe and productive workday. Many of our technicians prioritize comfort and bring along familiar pillows, blankets, and sheets. Additionally, they pack cozy clothes like sweatpants, pajamas, and slippers to unwind and relax after a long day on the job.

Cooking Supplies

Whenever possible, we arrange extended stay suites for our technicians, complete with kitchenettes equipped with stoves, microwaves, and full-size refrigerators. Survey respondents seize the opportunity to cook their own meals by packing pots, pans, and utensils. Some even bring handy indoor grills like the Ninja or George Foreman, with a notable mention of the versatile Air Fryer.

Video Games

For leisure and relaxation, many of our technicians enjoy playing video games. They bring their gaming consoles or laptops to ensure they can pursue their favorite hobby while on the road. Compact devices like the Nintendo Switch or Steam Deck allow them to enjoy top-notch gaming experiences.

Entertainment, Streaming, Movies, Music

Having access to their preferred movies, TV shows, and music is another fantastic way to unwind. Technicians often bring devices like the Amazon Fire TV Stick or Roku to access their streaming services anywhere. Some opt to bring a Bluetooth speaker to enhance their music experience.

Laptop or Personal Computer

While smartphones are handy, sometimes a larger screen and keyboard come in handy. A laptop or personal computer offers versatility, allowing them to get work done, stay connected with loved ones, and enjoy video games and streaming.

Tools

All our technicians carry a small toolbox to perform their job, but some also bring tools for general maintenance of their equipment or for vehicle repairs in case of a roadside emergency. For instance, one respondent mentioned, “Enough tools to disassemble my truck if I need to.” Tradespeople are often mechanically inclined, and even if you’re not, basic maintenance skills can be a lifesaver, especially on the road.

Pets

Pets are a cherished part of our technicians’ lives. Coming home to their furry companions at the end of a long workday is a source of joy and comfort. Interacting with pets, whether it’s playing with a cat or walking a dog, is a wonderful stress reliever and morale booster. At FlexTrades, we recognize the importance of pets in our employees’ lives and offer pet insurance as one of our most popular benefits. Whenever possible, we also book pet-friendly accommodations for our technicians.

Conclusion

While these are the top seven travel essentials, there were numerous other items mentioned in the survey, including fishing and camping gear, musical instruments, and even 3D printers. The key takeaway is that traveling for work doesn’t mean you have to put your life on hold. Depending on your interests and hobbies, it can be an opportunity to experience them in new and exciting places.

Whether you’re just beginning your journey as a traveling worker or have been a seasoned road warrior for years, we hope this list provides you with ideas to enhance your time on the road.

Recently, nearly 300 of our technicians took a survey to share some of their favorite things about summer. At FlexTrades, one of our core values is to “Enjoy the Journey,” which encourages us to appreciate the moments during those warmer months. We believe that celebrating successes is essential, and celebrations usually involve great food and beverages.

Let’s explore some of the most popular summer foods and beverages based on that survey. We apologize in advance if this article triggers cravings for a backyard BBQ!

Favorite Summer Foods

We asked, “What are your favorite summer foods?”

Grilling, a timeless tradition, was the resounding favorite among our respondents, with 88% expressing their love for it. This comes as no surprise, as in a previous blog, I highlighted some of our technicians’ favorite summer activities, where grilling took the top spot. Grilling is incredibly versatile; you can have hot dogs ready to eat in under 10 minutes or slow-cook ribs all day until the meat falls off the bone. Personally, I enjoy grilling most of my sides as well. Have you ever tried grilling corn in the husk or large portobello mushrooms? It’s a culinary delight!

Fruits ranked second, with 44% of respondents savoring them during summer. Enjoying a cool, sweet fruit on a hot day can be incredibly refreshing. One favorite trick is freezing grapes for that extra chill and a touch of crunch.

Speaking of chill, frozen treats like ice cream and popsicles brought out a wave of nostalgia for almost 40% of our respondents. It’s great to have an excuse as a parent to chase down the ice cream truck again. I admit, I still go for the Ninja Turtle popsicle every time. Did you know there’s a National Ice Cream Day each year in July?

No summer barbeque is complete without potato salad and corn on the cob, each having about 29% of respondents’ votes. To this day, I have yet to find a better potato salad than the one my grandma makes during the summer.

Finally, an honorable mention goes to seafood, which had the most write-in responses. Some of the responses included fried fish, crab legs, and seafood boils. The most unique seafood dish mentioned was Banku with Tilapia, a traditional Ghanaian dish. I found this recipe. I think I need to give that a try.

Favorite Summer Beverages

We inquired, “On a hot summer day, after work or on a day off, what are your favorite things to drink?”

Water was the clear favorite, with almost 74% of respondents choosing it. Water is essential, and our technicians, being some of the top skilled tradespeople in America, understand the importance of staying hydrated. According to the Mayo Clinic, men should drink about 15.5 cups (3.7 liters) of fluid, while women should drink 11.5 cups (2.7 liters) of fluid daily.

Iced tea secured the second spot with 38% of respondents. Considering many of our technicians come from southern states, I was somewhat surprised that this number wasn’t higher! Nonetheless, one of my favorite written responses was, “My famous summer tea.”

Beer came in third, with 31% of respondents enjoying it. A cold brew after a long day at work or on a warm summer evening just feels right. If you’re into craft breweries, our traveling work can take you all over the country where you might find your new favorite pint!

Sodas, referred to as “pop” by some and “coke” by others, had about 23% of respondents’ preferences. These sugary drinks count towards your daily fluid intake, but they aren’t as healthy as water, tea, or coffee.

Conclusion

So, here’s to the joys of grilling, the sweetness of fruits, the coolness of frozen treats, and the myriad of beverages that quench our thirst. Our technicians have spoken, and their rankings encompass the essence of what they love about summer.

Keep an eye out for at least one more blog based on this survey in the coming weeks. Enjoy your summer to the fullest!

Core Value: Enjoy the Journey – Favorite Summer Activities

At FlexTrades, we hold our Core Values dear. We strive to embody these values in our daily lives, both during work hours and off the clock. One of our cherished core values is “embrace the journey,” a reminder to pause and appreciate our roots and the remarkable progress we’ve made on our journey. We welcome any reason to celebrate, and we’re committed to having a great time throughout.

We recently reached out to our skilled technicians, seeking insights into how they “embrace the journey” during the hot summer months. We received nearly 300 responses to the question: “What are your favorite summer activities on your day off or during vacations?” Here’s a glimpse into the summer pastimes that our FlexTrades technicians hold close to their hearts.

Favorite Summer Activities

Grilling was the top response with 61% of respondents. That makes sense, we all need to eat! I love hearing the grill sizzle with a cool drink in one hand, and my trusty tongs in the other. It’s even better when I’m cooking for a group of friends or family, and I can fill every square inch of that grill with meats and veggies!

Road trips were a close second with 57% of respondents saying this is one of their favorite activities. There’s something special about driving across the country. Visiting new towns, taking a detour for an attraction, and meeting new people along the way can make a lot of great memories. In fact, many FlexTrades technicians see our project-based work as a bonus; it gives them a chance to take a road trip to a new place on our dime.

Fishing came in third place with nearly 50% of respondents. I know we have at least one technician who is a serious fisherman. He’ll pick and choose his next project based on what bodies of water are nearby. On at least one occasion he turned down a higher paying project to be closer to a body of water he just had to cast into. Now that’s dedication!

About one-third of our technicians called hiking, camping, or concerts one of their favorite summer activities. As with fishing above, many of our techs choose to work at FlexTrades because they can travel on our dime and enjoy their favorite pastime in places they’ve never been.

We also had 20% of respondents write in answers. Here are some of the most common answers:

Motorsports, which isn’t surprising since most technicians have a much higher mechanical aptitude than the average person! This included off-roading with rock crawlers and ATVs, drag racing, demolition derbies, riding motorcycles, and working on project cars.
Playing outdoor sports, specifically golf, and indoor sports like billiards, poker, or video games.
Spending time with family, friends, and beloved pets.
Being on or in the water including boating, beach days, and even scuba diving.

Conclusion

The summer activities our technicians cherish are incredibly diverse, and this blog post only scratches the surface. Stay tuned because our survey explored additional questions and gathered responses that we’re eager to delve into in future blogs.

No matter what you’re up to or where your summer journey takes you, always make room to “embrace the journey” along the way.

Recently, the FlexTrades Marketing Team revamped and polished our brand personality, including the traits and archetypes that best align with our target audience. Any business that wants to make a meaningful connection to its audience should consider what their brand personality is. That includes billion-dollar, multi-national manufacturers who make the goods we all buy all the way down to the $1.00 lemonade stand at the corner in your neighborhood.

Brand personality is a set of human traits that helps to define a brand. Things like values, humor, candor, and sincerity. These traits are handpicked to build an emotional connection to a specific target audience with similar traits.

Building a brand personality can help any business with the following:

Resonate with the right target audience
Create an emotional connection and foster brand loyalty
Differentiate your brand
Increase brand equity

Now, I won’t be sharing the “secret sauce” of FlexTrades’ Brand Personality, but I will walk through the brand personality of my daughter’s lemonade stand. The steps below are the same basic steps any business can use to start this process.

Step 1: Who is your target audience?

Most people enjoy lemonade occasionally, but that’s far too wide of an audience. Our first target audience would be the parents who crack open their wallet or purse to purchase lemonade for their kids. Our second target audience are the kids who might pass by on their bikes, Razor scooters, or hover boards.

Step 2: What are your primary traits?

The most popular way to start building brand personality is by using the Aekers five-dimensional model. This model divides brands into primary traits of sincerity, excitement, competence, sophistication, and ruggedness. Brands focus on one or two major personality dimensions while balancing and complimenting the others.

For our lemonade stand’s first target audience, parents, we’ll focus on Sincerity and being honest, wholesome, and positive in our messaging. When I see a lemonade stand as a parent, I see little entrepreneurs making their first buck and building a community in my neighborhood.

For our second target audience, kids, we’ll focus on Excitement while being lively, exciting, and imaginative. When I was a kid, seeing a lemonade stand was like hearing the jingle of an ice cream truck or going to get a Happy Meal. It’s fun and exciting to do something you don’t get to do very often!

Step 3: What are your brand archetypes?

The key to nailing brand personality is to specify the target market archetype and directly align it to the brand archetype. This way, you can resonate with your intended audience and position your brand intentionally. In marketing, it is generally agreed that there are 12 brand archetypes that are rooted in psychology. Each one is a categorization of a basic (and primal) human desire.

For our target audience of parents, we’ll focus on a dual archetype of Everyman Caregiver. The Everyman archetype highlights the hard-working and sincere staff of our lemonade stand, who bring refreshment to our community. The Caregiver archetype highlights the service being provided to thirsty kids and parents who just need a break. Brands like Johnsons Baby, Walmart and Target use these archetypes.

For our target audience of kids, we’ll focus on the Jester archetype. The Jester archetype is fun-loving, playful, and focused on enjoyment. Brands like M&M’s and Ben & Jerry’s use this archetype.

Step 4: Build your brand guidelines!

Once you’ve gone through the work of determining your brand personality traits and archetypes, it’s important to make brand guidelines. Brand guidelines are a resource for everyone in the organization to use as a tool to maintain consistent brand standards and brand integrity.

These guidelines include things like:

Standard fonts and color schemes
Company logos
Voice, tone, and messaging
Templates for signage, email, or social media campaigns

For our lemonade stand, this may include using bright colors with handwritten fonts to identify with kids. Maybe a superhero, princess, or dinosaur theme to further lean on the Jester archetype. Our voice and tone may be cheerful and welcoming to lean into our Everyman Caregiver archetypes.

Conclusion

The process of building a brand personality can be exciting, but it does take a lot of creative energy to do it right. Our marketing team had “homework” assignments before each meeting so that we all came prepared with our thoughts and suggestions on each step. It’s important to go into this process with an open mind and be ready to run with the best ideas!

As mentioned at the beginning, a business with a well-defined brand personality can more easily:

Resonate with the right target audience
Create an emotional connection and foster brand loyalty
Differentiate your brand
Increase brand equity

I challenge you to check out our website www.flextrades.com, and watch our social media pages to see if you can determine what our brand personality is!

Check Out our Primary Social Media Channels:

Educators at universities and colleges across the country, in just about every field, invite employers into their classrooms to give presentations to students. Employers embrace the opportunity to show students the work, pay, and benefits their company offers. Some employers take it further and provide tools that will help graduates get their first job and be successful.

When FlexTrades does a ReTool Employer Presentation for students, we show that we offer a rewarding career in the trades with excellent benefits. But we also understand that many students have other companies in mind, have already accepted jobs, or have plans to put their education to work elsewhere. Half of our presentation is catered to ANY job seeker, even if they aren’t interested in FlexTrades at the moment.

Below is an outline of the script for our ReTool Employer Presentation.

Act 1: About FlexTrades

The first act of a FlexTrades employer presentation is shamelessly, and genuinely, promoting the opportunities our company offers. We name drop some of our clients who are among the nation’s largest manufacturers in heavy agriculture, aerospace, consumer products, and more. We talk about our need for skilled technicians throughout every step of the manufacturing process.

The pay and benefits FlexTrades offers to employees are competitive nationwide. We talk about travel and how many of our technicians see travel as another benefit; seeing the country and enjoying hobbies and activities they can’t do at home. To close Act 1, we talk about the many opportunities for growth within the company and how to get started pursuing a career with us.

Act 2: Career Tips & Advice

Degrees, certifications, and hundreds of hours of time-on-tool get you a baseline of knowledge to do the job. But a resume must get you an interview, and that interview must go well before you ever get paid for those skills.

Our longest slide in the entire presentation is called “Resume & Interview Tips.” We share tips and advice that apply to anyone listening, whether they’re interested in FlexTrades or not. For example, calling out your skills and certifications correctly on a resume can determine whether you even get a chance to interview. Preparing for an interview by researching the company and practicing your responses to tough questions is equally important.

Act 2 answers one of the most important questions we should ask: What’s ahead in manufacturing? We talk about Industry 4.0 and what it means. You’ll need to hear our presentation for the full answer, but (spoiler alert) robots are not coming to take our jobs! Skilled tradespeople will always be needed, but we will need to adapt and continue to learn new skills.

Act 3: Questions & Answers

We place a lot of information in our ReTool Employer Presentation, so we always open it up to questions after the slideshow. Many students are curious to hear more about travel, where they might get to go, and how we get them there. Some students ask what tools they need to bring on a project (hint: very few). We are often asked what an apprentice-level ReTool employee can expect on their first few projects.

Instructors usually jump in to ask questions, too. They know their students better than we do, so they often anticipate questions students haven’t thought of yet. Some instructors even ask about how they can work on a FlexTrades project over summer break, or once they’ve retired from teaching.

We’re always excited to dig deeper into any of the topics we cover!

Conclusion

We understand that we aren’t the only employer out there, but we might be the perfect fit for a student who hasn’t found the right job yet. Or we might be a better fit when they’re looking for a change later in their career. Some of the students we speak to will go on to manage a facility or start their own company and may need FlexTrades technicians to get the job done.

We genuinely care about the next generation of skilled tradespeople and the world of manufacturing that they are entering. We want to encourage students in trade school programs to stay on the path and start a great career. If you’re an educator or instructor at a trade school, we would love to show you and your students our ReTool Employer Presentation live!

Ever since COVID-19, virtual presentations have become extremely popular. To book a ReTool Virtual Employer Presentation for your class, just click here to pick a time that works best for you!

If you’d like us to make an in-person presentation, or if you have any questions, please reach out to marketing@flextrades.com. If you or someone you know is looking for work, resumes can also be sent to marketing@flextrades.com.

We appreciate your time today, and look forward to working with you and your team soon.

Does your company have a complex staffing problem that requires a flexible solution? FlexTrades has solved manufacturing headaches for hundreds of companies big and small in all 50 states. We have a skilled workforce that is professional and ready to come to you. Consider just a few ways that your company can use our flexibility to solve your skilled labor problems.

Five ways FlexTrades Clients See “Flex” in FlexTrades:

Large Projects to Small Projects – One client in the consumer goods industry needed FlexTrades’ Technicians to run their entire production process. We were at the client’s site using their machines, but 100% of the work was done by FlexTrades employees. We’ve also had clients who purchased a new machine and just needed one expert to come in to set it up and train their staff on how to run it.

Project Duration – We solved short-term production backlogs in eight weeks when a client needed a quick influx of productivity. FlexTrades’ Technicians kept a client’s facility running for multiple years in a row. We can fill any shift you are running, whether that’s a day shift and night shift, or a first shift, second shift and third shift. Our only requirement is that it’s at least 50 hours per week because our Technicians really like to work! We’re true partners, and our timelines can flex as needed to get the job done right.

Recurring Need vs One-Time Need – We can help you with recurring seasonal work or work based on cyclical market trends and order cycle fluctuations. Or we can help with your one-time backlog to get you caught up. Our solution is flexible enough to fit your unique manufacturing requirements.

Variety of Skilled Technicians – Our technicians have been deployed to fill just about every role found in manufacturing. Our clients most commonly require skilled Machinists, Welders, Maintenance Techs and Production Techs. Many clients also need Assemblers, Diesel Techs, Electrical Techs, Engineers, Fabricators, Machine Operators, Material Handlers, Programmers and more!

Quick Spool Up Time & Less HR Work for You – Generally, it takes a few weeks for a FlexTrades Technician to get up to speed. Many of our clients are shocked by their speed and proficiency after having worked with more typical staffing options and other workforce providers. FlexTrades provides an extensive support system to its Technicians to help limit extra work for your HR, management, and administrative staff. You just need to point our Technicians to their workspace and watch them get you back on track.

Why FlexTrades?

We chose the name “FlexTrades” because we recognize the importance of being flexible. Each of our clients has a unique staffing problem that requires a custom solution. We help them take advantage of our flexibility with our skilled and professional workforce. Click here to read more about our innovative solutions. If you’re ready to tackle your workforce problems, reach out to our Business Development Department today for a FREE, no strings attached consultation!

It is April, 1949, in West Berlin. Western Allied soldiers walk the streets, there are military checkpoints to get in or out of the city, and the Berlin Airlift is at its peak. Every 45 seconds, the roar of a U.S. Air Force Douglas C-54 Skymaster is heard flying over apartments. Food, coal, diesel, and petrol is being delivered to the city by U.S. and U.K. pilots. The 2.5 million residents of West Berlin will survive another day.

The Blockade Begins

Following World War II, Germany was split between the Allied powers. Berlin was in the Soviet occupation zone, but the city itself was split into Soviet controlled East Berlin and Western Allied controlled West Berlin. On June 24, 1948, Soviet forces blockaded rail, road, and water access to Allied-controlled areas of Berlin. The supply chain for food and coal for electricity was cut off. It was estimated that West Berlin had food to last 36 days and only 45 days worth of coal. Something had to be done fast if the Allies wanted to sustain the population.

The Berlin Airlift

U.S. General Lucius D. Clay suggested an Allied airlift operation to supply West Berliners. And just two days later, on June 26, 1948, the United States launched “Operation Vittles.” The United Kingdom joined the effort with “Operation Plainfare” on June 28^th. This was the beginning of The Berlin Airlift.

Incredible Facts About The Berlin Airlift:

In the beginning, the goal was to bring in 3,475 tons of supplies every day. However, it took time to ramp up to that goal. In the first week of the airlift, 90 tons of supplies were delivered every day. By the second week, 1,000 tons were delivered daily. By the spring of 1949, that original goal was smashed because 12,941 tons of supplies were being delivered daily.
To save time, many flights didn’t even land. They would air drop supplies into the airfields using parachutes.
The flights that landed flew out of West Berlin with manufactured goods.
American C-47 and C-54 aircraft flew over 92,000,000 miles. That’s only a million miles short of the average distance to the sun!
Operation Little Vittles: On July 17, 1948, U.S. pilot Lieutenant Gail “The Candy Bomber” Halvorsen flew to Tempelhof Airport on his day off. He offered his only two sticks of Wrigley’s Doublemint Gum to a crowd of children at the end of the runway. He promised that when he returned, he would bring more. When asked how the children would know it was him, he replied, “I’ll wiggle my wings.” The next day when flying into Tempelhof, he rocked his wings and dropped chocolate bars attached to handkerchief parachutes to the children waiting below. Soon after, mail arrived at the base addressed to “Uncle Wiggly Wings,” “The Chocolate Uncle,” and “The Chocolate Flier.” Maj. Gen. William H Tunner, who was in command of the airlift, expanded the effort into “Operation Little Vittles.” Other pilots started dropping candy, children in the U.S. sent candy to help, and major candy manufacturers joined in, too. German children called the aircraft “raisin bombers” or “candy bombers.” Over 23 tons of candy were dropped using more than 250,000 parachutes.
Throughout the operation, a total of 2,334,374 tons of supplies were delivered to West Berlin. The U.S. Air Force delivered 1,783,573 tons and the RAF delivered 541,937 tons.

On May 12, 1949, the blockade was lifted. Supply convoys were allowed to resume on the ground through the Soviet controlled sector. The airlift continued until September 30, 1949, out of fear that the blockade could be reinstated. The Berlin Airlift successfully sustained West Berlin for 15 straight months.

The Cost

The operation was a success, but everything has a cost. Over the course of the operation, 17 American and 8 British aircraft crashed. Sadly, there were 101 fatalities associated with The Berlin Airlift, mostly due to non-flying accidents. That included 31 Americans and 40 Britons who lost their lives to help save West Berlin.

What Can We Learn?

Supply chains can be shaken by events out of our control. The Soviet blockade in 1948 stopped the supply chain of food and supplies into West Berlin. A global pandemic and some bad driving in the Suez Canal caused the global supply chain to faulter, and for a couple weeks we didn’t even have toilet paper on shelves at the store.

Fortunately, humans and industry take on challenges and find solutions. In the aftermath of COVID-19, companies around the world are re-building their supply chains to be more resilient. Many U.S. companies are bringing their critical manufacturing infrastructure closer to home. There is a growing need for skilled trades people in all industries.

At FlexTrades, we do our best to live up to amazing examples of urgent problem solving, like the Western Allies throughout The Berlin Airlift. We work with companies across the country to solve their manufacturing headaches and employ hundreds of the most skilled and professional trades people in every discipline. Check out www.flextrades.com to learn more about what we can do for your company or for your career.

There were too many amazing stories, characters, and facts to include in one blog. Read more about the Berlin Airlift in these websites I used while researching this topic:

STEM Education Initiatives

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Community Outreach Programs

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Advantages to Using AI

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Unedited Output from ChatGPT Based on The Example Prompt

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Travel Itinerary

Packing and Wardrobe

Conclusion

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Video Games

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Laptop or Personal Computer

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Pets

Conclusion

Favorite Summer Foods

Favorite Summer Beverages

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Core Value: Enjoy the Journey – Favorite Summer Activities

Favorite Summer Activities

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Conclusion

Five ways FlexTrades Clients See “Flex” in FlexTrades:

Why FlexTrades?

The Blockade Begins

The Berlin Airlift

Incredible Facts About The Berlin Airlift:

The Cost

What Can We Learn?

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